Friday, April 10, 2009

Will IPL( Indian Premier League) go big this year?

Upcoming general summer elections coincided with IPL 2 dates as a result of which it had to be shifted outside india this year. there have been lots of talks of it to be reaching even more audience as its gng to held in south africa. i would not defend the notion since i believe it wud be not as popular as it was last year. here are reasons for my belief:

1. its not gng to held in india:
more than 70% of the viewership came from indian audience last year. timings were only after 7 pm to accommodate huge working class in india. they were so very right!
After long day in the office ppl did watched shorter version of cricket instead of boring saas-bahu serials. considering south africa is approximately 3 hours behind indian standard time, very subtle ardent cricket fans wud stay up late at night to watch competitions. this would nearly lose half of its viewership.

2. unfavorable conditions round the world
with financial turmoil around the world, crisis in south east and overall bad bad conditions will definitely affect its viewership as compared to last year.
i remember one of my fellow colleague getting IPL package from internet for $50 last year. this year even though his job is secured, he is not getting the viewership package. So this is one case, i am sure round the globe situation is same and till the time its is not stable, viewership is gng to remain poor.

3. over- money deals to players
With english players playing IPL 2, kevin peterson as well as flintoff were offered more than $1 million to play 40 days of cricket. Flintoff has already heard some criticism for not playing last 2 test matches against west indies bcz he wanted to remain fit for IPL. Similarly most of the players seeing the amount of money are more eagr to play IPL than with national team. immediate outcome of this wud be very bad. ICC(international cricket council) will take strict steps against this and might be players to play IPl will be banned to play for their national teams as we have seen in past players playing ICL were banned. Money drives everything! It can even wipe and probably IPL is so cash riched..it will be wiped.

I can think of other reasons like less celebrity attention as compared to last year and many of the indian touch would be lost which can further lower indian viewership.

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